Domestic hardware tools make unremitting efforts to international brands

China Hardware Products Association recently said that after 30 years of development, China has become the world's most important tool manufacturing center and consumer market. In addition to fully satisfying the domestic market demand, hand tools and power tools produced in China have also been exported to China. All over the world. Shi Lanlan, executive vice president and chairman of the China Hardware Products Association, said in an interview that at present, China's tool hardware industry is in a critical period to enhance its core competitiveness. Industry mainstream enterprises are increasing their technical equipment. Invest and transform to take a healthy development path of low carbon, environmental protection and energy conservation. Domestically-made tools have determined the development goals for the next five years, and strive to achieve transformation and transformation from quantitative change to qualitative change through joint efforts of the whole industry.

Shi Lanlan said that at present, 70 of the total global tools are produced by enterprises in China, the United States, and Germany. Among them, Chinese tool manufacturing plays an important role in the global industrial chain. Statistics from the customs show that during the 11th Five-Year Plan period, the annual growth rate of China's tool exports exceeded 20%. In 2010, the total value of China's export tools exceeded US$8 billion; the export volume from January to June this year was US$4.904 billion. The year-on-year growth was 25.4. At present, there are more than 160 countries in the world with Chinese tool products.

It is reported that in the next five years, domestic tools will strive to achieve new breakthroughs in product development, standards development and market development. There are five major development goals:

First, on the basis of steady growth of the whole industry, we will strive to achieve an export value of 10 billion US dollars by 2015, of which the self-owned brand exports will strive to reach 10 to 15. Second, we will lead the leading enterprises and form a joint force through equity optimization and allocation to participate in the international market. competition. In this process, enterprises with high energy consumption and high pollution should be basically eliminated. The third is to introduce advanced management systems, increase research and development innovation, and strive to establish one or two provincial or engineering technology centers to ensure that the funds for research and development innovation are not less than the sales revenue of 5, and half of the patents that have been declared or obtained are invested. actual use. Fourth, we must encourage large enterprises to do a good job in quality management, establish a high-level laboratory equipped with advanced professional testing equipment, and use it for daily quality supervision. Fifth, we must expand the popularity of Chinese brands in the international market, and strive to more Chinese tool products to enter the high-end foreign markets; at the same time, increase the share of domestic high-end products.

Shi Lanlan said that in order to achieve the above objectives, we must first vigorously do a good job in cultivating Chinese tool brands, especially in the domestic and international markets to enhance and expand the visibility of Chinese tool independent brands, so that enterprises continue to improve in the process of cultivating and creating brands. Self-competitiveness, increase investment in technology and equipment, and strive to form a group of enterprises with an annual output value of 1 billion yuan in the next 5 to 10 years, and cultivate 3 to 5 world-renowned tool brands and a large number of domestic tools. Brand.

Zhang Dongli, chairman of the China Hardware Products Association, added that during the 12th Five-Year Plan period, the domestic tool industry should increase the pace of transformation and upgrading. Production companies should pay more attention to quality and safety and technological innovation. Only in this way can the Chinese tool industry realize its march from a big manufacturing country to a manufacturing power. At the same time, the whole industry cannot compete viciously, and peers should cooperate and cooperate with international counterparts to promote the development of their own and global hardware industry.

At present, a number of well-known enterprises have emerged in the Chinese tool industry, such as Shandong Wendeng Power Tools Group and Zhejiang Ning Wave City Precision Industry Co., Ltd. These corporate leaders have also expressed their views on the industry's development direction in the next five years and the development focus of the company. Yu Wenjiang, chairman of Shandong Wendeng Power Tools Group, said that the rapid economic growth and the substantial increase in income have made the demand for high-end and branded tools more and more in the market, which is the key to the future competitiveness of domestically produced tools. . Like other manufacturing industries in China, at present, domestically produced tools are facing challenges such as rising labor costs, shortage of supporting products, insufficient use of power resources, and increasingly strict environmental protection requirements. How to achieve sound development in the face of these dilemmas, the development of Wendeng Power Tools Group The principle is: further strengthen the company's fist products represented by adjustable wrenches, pliers, sleeves and set tools, and strengthen the transformation of these products to ensure high efficiency and high quality. At the same time, strengthen the brand. At present, Wendeng Power Tools Group has registered the company's original export brand, MAXPOWER, as the Maibo brand in China, and established Wendeng Maibo Tools Co., Ltd., investing 100 million yuan for the construction of the brand.

If a manufacturing industry does not have its own brand, it can only be used as a wedding dress for others. How do companies build world brands? This is not something that can be achieved by simply doing a few advertisements. It requires a strong support system for the product quality, technical level, brand strategy, intellectual property, corporate culture and other factors. Since its establishment in 1984, Great Wall Seiko has established a sense of brand creation and brand protection, and has formulated a five-high course of action for introducing high-precision equipment, high-tech, high-level talents, and setting high standards and producing high quality. Performance. Great Wall Seiko strives to focus on the development of the global tool industry in the next five years, and through close innovation, to the world brand goal.